I've come across this a couple of times now. Companies suggesting that if they offer consumers a choice, to be either (red) or not, then we will prove that the majority of us are good hearted charity minded citizens who will choose the more 'acceptable' option.

I'm sure there are a million issues for and against it but my main one, vain as you may claim me now to be, is this: i'm a white trainers kind of girl. I don't want red Converse and i don't want red clothes from the Gap. I never wear red? Why would they do that? Hmmm. But also, only some of Gap's (red) products are made in admirable locations. What about the rest of them?